Abandoned carts

Calls cart abandoners the same evening, finds the actual blocker — a cheaper price elsewhere, a shipping surprise, a size doubt — and fixes it inside your rules, instead of spraying a 10%-off email into the void.

01 · Problem

The cart wasn't abandoned
the checkout asked a question nobody answered.

The blast

One coupon fits nobody

The blanket 10%-off email trains full-price buyers to wait, does nothing for the shopper who found it cheaper elsewhere, and answers no one's actual doubt.

The blocker

Carts die of specifics

A lower price on another site, surprise shipping cost, a size doubt. Each is fixable in one call — the generic reminder fixes none of them.

The timing

The email arrives tomorrow

Cart recovery emails go out on a schedule built for newsletters. The shopper's intent died the same evening, on the same phone that can take a call.

They left over a twelve-dollar gap. The email offered them a newsletter.

02 · Solution

Ask what stopped them. Fix that.

9:05 PM · Cart abandoned
SignalShopify
$184 cart abandoned at checkout — no payment attempted
Memory
  • Cart: 2 items, $184 · left at the checkout page
  • Clean walk-away — no payment attempt, no error
  • Phone on file opted in at checkout
Clarwiz· Watch

Reads how far the checkout got — a clean walk-away is a question, not an answer.

Clarwiz· Voice

Waits 40 minutes, then calls — helpfully, without a coupon.

9:46 PM · Diagnose
SignalVoice
Customer found the same item $12 cheaper at a big-box site
Memory
  • Blocker confirmed: price, not product
  • Price-match rule: verified prices matched, floor enforced
Customer· Voice

"Honestly? Found the same one twelve bucks cheaper on a big-box site, so I held off."

Clarwiz· Policy

Verifies the competitor's live price and checks it against your price-match rule — inside the floor.

9:49 PM · Recover
SignalSMS
Price matched by rule — same cart, one tap
Memory
  • Paid $172 9:52 PM — order #8102
  • Match logged — your rule set the price, not a haggle
Clarwiz· SMS

Texts the matched cart — same items at the matched price, good for 24 hours, one tap.

Outcome· Run record

$172 saved the same evening. Blocker was price — matched by rule, never below your floor.

8:30 AM · Weekly
SignalCockpit
Digest: blockers ranked — price beats shipping for #1 this month
Memory
  • 31% of losses cite a lower price elsewhere
  • Rule review drafted: match evidence by competitor, by SKU
You· Your call

The recovery log doubles as pricing research — every match logs who beat you, on what, by how much.

Outcome· Run record

Matches only by rule, discounts only where a person armed them. The log shows why.

Every call, match and recovery above is logged — who, what, when, on which system.
03 · What changed

Same carts. Asked, not spammed.

MomentBefore ClarwizOn Clarwiz
The outreachScheduled email, next day.One call, the same evening.
The content10% off, whoever you are.A question — then the actual fix.
Price objectionsInvisible; counted as abandonment.Surfaced on the call; matched by your rule.
The price matchA haggle with whoever answers.Verified live, floor enforced, logged.
What you learnOpen rates.Who beats you on price, on which SKUs, by how much.
04 · Outcome
22%
of contacted carts recovered — at full or matched price, never below the floor.
71%
of recoveries took no concession at all. The fix was an answer, not a price.
100%
of price matches inside the rule you set. Zero ad-hoc discounts.
Numbers from one pilot, counted to the unit. Your log will differ — that's why it's a log.
05 · FAQs
Isn't calling cart abandoners intrusive?
Only opted-in customers are called, once, the same evening, with an instant stop on any 'please don't call'. One helpful call lands very differently from a daily discount blast — and the opt-out rate in pilots stays under 1%.
When does it match a price, and when does it discount?
A match follows your published price-match rule: the competitor's price is verified live, the match never goes below your floor, and the evidence is logged with the order. A plain discount is a separate lever you arm per segment — and it comes last: answer first, match where the rule allows, discount only if you armed one.
What stops customers from gaming the price match?
The rule does. Matches apply only to verified, live, identical-SKU prices from retailers you list — not screenshots, not expired promos, not marketplace grey sellers. Anything the rule can't verify routes to a person with the claim attached.
Does it work alongside our existing email flows?
Yes. It takes the carts it can reach by phone and suppresses them from your email tool so nobody gets both. Everything else flows to email exactly as before.
What do we need to integrate before a demo?
Nothing. The demo replays last month's abandoned carts read-only and shows which blockers were fixable. Going live connects your store, PSP and channels — Shopify, Stripe and about 3,000 others.

See this run on your own data.
Thirty minutes, nothing connected.

We take this process, connect nothing, and show you the run end to end on your real conversations and orders. When you're ready, go live at the autonomy level you choose.

30 minutes · One process · SOC 1 · SOC 2 · ISO 27001 · PCI DSS · GDPR