Pre-purchase questions

Answers sizing, stock, shipping and compatibility questions from your real catalog data, in the customer's chat, at the moment of intent — before they open a competitor's tab.

01 · Problem

The question was buying intent
the eight-hour reply was the goodbye.

The clock

Intent decays by the hour

"Does this fit a 15-inch laptop?" at 10:40 PM is a sale at 10:41 PM and a closed tab by morning. The answer's value has a half-life of minutes.

The source

Answers live in six places

Size charts in images, stock in the store, shipping rules in a doc, compatibility in the team's heads. The agent stitches it per question — slowly, sometimes wrongly.

The silence

Most askers never ask

For every customer who writes in, several just leave. The ones who do ask are handing you the objection — and the queue hands them silence.

They told you exactly what's stopping the purchase. The answer came after they'd left.

02 · Solution

The objection is answered in seconds. With facts, not enthusiasm.

10:40 PM · Browsing
SignalWeb chat
Shopper asks if the Metro backpack fits a 15" laptop
Memory
  • Product: Metro backpack · viewing for 4 minutes
  • Spec sheet sleeve fits up to 16", padded
  • In stock 23 units, ships next day
Customer· Web chat

"Will the Metro fit a 15-inch MacBook with a sleeve on it?"

Clarwiz· Catalogue

Reads the spec, stock and shipping promise — answer assembled from data, not vibes.

10:41 PM · Answer
SignalWeb chat
Fact-based answer with the honest edge cases
Memory
  • Fits: yes 16" max, padded compartment
  • Honest caveat bulky sleeves over 3cm are tight
Clarwiz· Web chat

Yes — the Metro's padded compartment takes up to 16". With a thick sleeve (3cm+) it's snug but fits. In stock; order in 40 min and it ships tomorrow.

Clarwiz· Run record

Answer logged against the product — every question improves the next one.

10:47 PM · Close
SignalShopify
Order placed — six minutes after the question
Memory
  • Order #7781 placed 10:47 PM, Metro backpack
  • Question-to-order 6 minutes, one channel
Clarwiz· Web chat

Order confirmed! It ships tomorrow — tracking will land right here.

Log· Run record

Question, answer, order — one thread, attributable revenue.

8:30 AM · Weekly
SignalCockpit
Digest: top 10 pre-purchase questions, 3 with no data to answer
Memory
  • 3 questions unanswerable — spec missing from catalog
  • Draft catalog fixes attached per gap
You· One tap

Approve the catalog additions — next week those answers are instant too.

Outcome· Run record

The question log becomes your conversion roadmap.

Every answer above cites the catalog data it came from — logged, who, what, when.
03 · What changed

Same questions. Answered in time to matter.

MomentBefore ClarwizOn Clarwiz
Reply timeHours — mornings after, mostly.Seconds, at the moment of intent.
Answer sourceWhatever the agent remembers.Catalogue, specs and stock, cited.
Night and weekend asksWait for Monday.Answered at 10:40 PM like it's 10:40 AM.
The honest edge caseSkipped — enthusiasm sells.Stated — trust sells more.
What you learnNothing; asks vanish into tickets.A ranked log of what blocks purchases.
04 · Outcome
31%
of answered pre-purchase questions converted to an order within 24 hours.
9s
median time from question to fact-based answer.
0
answers invented. No data means an honest 'let me check' and a routed case.
Numbers from one pilot, counted to the unit. Your log will differ — that's why it's a log.
05 · FAQs
What stops it from making up product details?
It answers only from structured sources — catalog fields, spec sheets, stock, your shipping rules — and cites which. A question with no data behind it gets an honest 'checking with the team' and routes to a person; the gap lands in your weekly digest.
Can it recommend between two products?
Comparisons, yes — side-by-side facts from both spec sheets. Preferences, carefully: it asks the deciding question (laptop size, use case) rather than pushing the pricier item. The tone rules are yours.
Does it handle discounts and price-match asks?
Inside your policy, exactly like refunds: an active public offer it can state; anything discretionary drafts the case and waits for your call. It never invents a coupon.
Which languages does it speak?
The customer's. It replies in the language it was asked in — Spanish included — with your catalog facts unchanged underneath.
What do we need to integrate before a demo?
Nothing. The demo runs on your real catalog and past conversations, read-only, in thirty minutes. Going live connects your store and channels — Shopify and about 3,000 others.

See this run on your own data.
Thirty minutes, nothing connected.

We take this process, connect nothing, and show you the run end to end on your real conversations and orders. When you're ready, go live at the autonomy level you choose.

30 minutes · One process · SOC 1 · SOC 2 · ISO 27001 · PCI DSS · GDPR