Lead capture & routing
Logs every inquiry — calls, texts, web forms — into the CRM the moment it arrives, and pings the right salesperson with context. No lead sits unassigned in an inbox overnight.
The lead called at 4:50 PM
and entered the CRM on Thursday.
Leads arrive in five places
A missed call, a web form, a text, an email, a 'someone asked in the store'. Each lives where it landed until someone collects them — manually, weekly.
Speed-to-lead is the whole game
A lead worked in five minutes is dramatically more likely to close than one worked in five hours. Yours wait for tomorrow's standup.
Assignment by inbox proximity
Whoever happens to see the lead takes it — or nobody does. Territory, load and fit play no part; follow-through depends on mood.
The competitor answered in four minutes. Your CRM heard about it on Thursday.
Every inquiry logged at once. The right rep pinged in seconds.
- New caller — not in the CRM, number captured
- Intent: bulk order — 40 units, timeline two weeks
"I'm outfitting twelve rental units — do you do bulk pricing on the smart locks?"
Answers, captures the need, quantity and timeline — and promises the right person, not a callback queue.
- CRM record built: need, quantity, timeline, transcript linked
- Routed: Dana — territory match, lightest pipeline this week
Creates the contact and deal, scores it against your ICP, attaches the call summary.
Pings Dana: bulk lead, twelve properties, wants pricing this week — record ready, caller expects 10 AM tomorrow.
- Meeting kept — booked into Dana's calendar at capture
- Context carried: Dana opens with the twelve properties, not 'how can I help?'
Booked the 10 AM into Dana's calendar at capture time — confirmed to the customer by text.
Ten seconds to assigned; fifteen hours to a human conversation the customer didn't have to restart.
- Speed-to-lead: 10s median across all sources this week
- 2 leads stalled — assigned but untouched for 48h, escalated
Flags the two untouched leads to their owners — then to you if they age another day.
Source, speed and conversion per rep — the Friday view says where deals actually come from.
Same leads. Worked while warm.
| Moment | Before Clarwiz | On Clarwiz |
|---|---|---|
| Capture | Five inboxes, collected weekly. | Logged at arrival, every source. |
| Speed to lead | Hours to days. | Ten seconds to assigned. |
| Assignment | Whoever saw it first. | Territory, load and fit — by rule. |
| Context | 'So, how can I help?' | The rep opens knowing the deal. |
| Stalled leads | Die quietly in a pipeline column. | Nudged at 48 hours, escalated at 72. |
Does it answer the phone itself?
How does routing decide who gets the lead?
What stops leads from being logged twice?
Will reps actually use it, or fight it?
What do we need to integrate before a demo?
See this run on your own data.
Thirty minutes, nothing connected.
We take this process, connect nothing, and show you the run end to end on your real conversations and orders. When you're ready, go live at the autonomy level you choose.