Win-back & VIP alerts
Watches for customers going quiet. Regulars get a win-back nudge inside your margin, automatically. Your top spenders never get a template — they get flagged to you, personally, while the relationship is warm.
Churn is discovered in a quarterly report
after it has become expensive.
Nobody notices a customer not buying
A customer who orders monthly skips one, then two. No event fires, no ticket opens — absence has no alarm.
Your best customer got the same email as everyone
The $6,000-a-year account and the one-time buyer receive the identical '10% off, we miss you'. One is insulted; the other ignores it.
Winning back beats acquiring
Reactivating a lapsed customer costs a fraction of buying a new one with ads — but the ad budget has an owner, and the lapsed list has none.
The quarterly report finally named the churned. Eight weeks after they'd decided.
The regular gets a nudge. The VIP gets you.
- Rhythm-based — 30 days quiet for a monthly buyer, not a flat rule
- Today: 14 regulars drifting past their reorder window
- 1 VIP quiet: $6,200-a-year account, 47 days silent
Scores every customer against their own cadence — silence is measured, not guessed.
Splits the day's list: fourteen regulars to the win-back track, one VIP flagged for a human.
- Offer inside margin: free shipping for this segment, not a discount
- Suppressed: 3 — open support tickets; a nudge now would land wrong
Sends the segment's win-back — referencing what they actually buy, not a generic 'we miss you'.
Texts the two who never open email. Same offer, channel they actually read.
- Context packed: history, last orders, the unanswered ticket from March
- Note ready — a personal draft in your voice, edit or send
Pings you: your #4 customer has gone quiet — 47 days. Here's the history and a drafted personal note.
Send it as-is, edit it, or pick up the phone — the point is you knew today, not in the quarterly.
- 6 of 14 reordered — five at full price, one on free shipping
- VIP retained — replied within an hour of your note
Attributes every return to its nudge and cost — win-back has a P&L now, not a feeling.
Churn intercepted at day 30, not discovered at day 90. The VIP never knew they were a metric.
Same lapsing customers. Caught at day 30.
| Moment | Before Clarwiz | On Clarwiz |
|---|---|---|
| Detection | Quarterly report, week eight. | Daily sweep against each customer's own rhythm. |
| The regular | Generic 10% off blast. | In-margin nudge, in the channel they read. |
| The VIP | The same blast, embarrassingly. | A personal note from you, drafted and flagged today. |
| Bad timing | Nudged mid-complaint. | Suppressed while a ticket is open. |
| Accounting | A feeling. | Cost and recovered revenue per nudge, attributed. |
Who counts as a VIP?
Doesn't this train customers to wait for offers?
How does it avoid nudging at a terrible moment?
What exactly lands in my VIP alert?
What do we need to integrate before a demo?
See this run on your own data.
Thirty minutes, nothing connected.
We take this process, connect nothing, and show you the run end to end on your real conversations and orders. When you're ready, go live at the autonomy level you choose.