Win-back & VIP alerts

Watches for customers going quiet. Regulars get a win-back nudge inside your margin, automatically. Your top spenders never get a template — they get flagged to you, personally, while the relationship is warm.

01 · Problem

Churn is discovered in a quarterly report
after it has become expensive.

The silence

Nobody notices a customer not buying

A customer who orders monthly skips one, then two. No event fires, no ticket opens — absence has no alarm.

The tier problem

Your best customer got the same email as everyone

The $6,000-a-year account and the one-time buyer receive the identical '10% off, we miss you'. One is insulted; the other ignores it.

The math

Winning back beats acquiring

Reactivating a lapsed customer costs a fraction of buying a new one with ads — but the ad budget has an owner, and the lapsed list has none.

The quarterly report finally named the churned. Eight weeks after they'd decided.

02 · Solution

The regular gets a nudge. The VIP gets you.

6:00 AM · Daily sweep
SignalShopify
Order-pattern sweep: who's quiet against their own rhythm
Memory
  • Rhythm-based — 30 days quiet for a monthly buyer, not a flat rule
  • Today: 14 regulars drifting past their reorder window
  • 1 VIP quiet: $6,200-a-year account, 47 days silent
Clarwiz· Watch

Scores every customer against their own cadence — silence is measured, not guessed.

Clarwiz· Run record

Splits the day's list: fourteen regulars to the win-back track, one VIP flagged for a human.

9:00 AM · Regulars
SignalEmail
Win-back nudges go out — inside margin, per segment
Memory
  • Offer inside margin: free shipping for this segment, not a discount
  • Suppressed: 3 — open support tickets; a nudge now would land wrong
Clarwiz· Email

Sends the segment's win-back — referencing what they actually buy, not a generic 'we miss you'.

Clarwiz· SMS

Texts the two who never open email. Same offer, channel they actually read.

9:02 AM · The VIP
SignalSlack
The $6,200 account reaches you, not a template
Memory
  • Context packed: history, last orders, the unanswered ticket from March
  • Note ready — a personal draft in your voice, edit or send
Clarwiz· Slack

Pings you: your #4 customer has gone quiet — 47 days. Here's the history and a drafted personal note.

You· One tap

Send it as-is, edit it, or pick up the phone — the point is you knew today, not in the quarterly.

Friday · Ledger
SignalCockpit
Win-back ledger: who came back, what it cost, what it saved
Memory
  • 6 of 14 reordered — five at full price, one on free shipping
  • VIP retained — replied within an hour of your note
Clarwiz· Run record

Attributes every return to its nudge and cost — win-back has a P&L now, not a feeling.

Outcome· Run record

Churn intercepted at day 30, not discovered at day 90. The VIP never knew they were a metric.

Every nudge, suppression and alert above is logged — who was contacted, why, and what came back.
03 · What changed

Same lapsing customers. Caught at day 30.

MomentBefore ClarwizOn Clarwiz
DetectionQuarterly report, week eight.Daily sweep against each customer's own rhythm.
The regularGeneric 10% off blast.In-margin nudge, in the channel they read.
The VIPThe same blast, embarrassingly.A personal note from you, drafted and flagged today.
Bad timingNudged mid-complaint.Suppressed while a ticket is open.
AccountingA feeling.Cost and recovered revenue per nudge, attributed.
04 · Outcome
30days
of silence flags a regular — measured against their own cadence, not a flat rule.
43%
of nudged regulars reordered within two weeks — most at full price.
0
VIPs handled by template. Top spenders route to a person, every time.
Numbers from one pilot, counted to the unit. Your log will differ — that's why it's a log.
05 · FAQs
Who counts as a VIP?
Your definition: top spend percentile, lifetime value, strategic accounts you name. The list is visible and editable — and anyone on it is permanently excluded from automated win-back sends.
Doesn't this train customers to wait for offers?
The default nudge isn't a discount — it's relevance: a restock of what they buy, free shipping, or a well-timed reminder. Price concessions enter only where you've armed them, and the ledger shows whether they were needed.
How does it avoid nudging at a terrible moment?
It checks the whole record first — an open complaint, a pending refund or a recent delivery failure suppresses the nudge until the issue closes. Nothing says 'we miss you' to someone waiting on a refund.
What exactly lands in my VIP alert?
The account's history, spend trend, the likely cause of silence if one is visible, and a drafted note in your voice. One tap sends it; the draft is a starting point, not an autopilot.
What do we need to integrate before a demo?
Nothing. The demo sweeps last quarter's orders read-only and shows who would have been flagged, and when. Going live connects your store and CRM — Shopify, HubSpot and about 3,000 others.

See this run on your own data.
Thirty minutes, nothing connected.

We take this process, connect nothing, and show you the run end to end on your real conversations and orders. When you're ready, go live at the autonomy level you choose.

30 minutes · One process · SOC 1 · SOC 2 · ISO 27001 · PCI DSS · GDPR